Beckham is one of the founding members of the Malaria No More UK Leadership Council, but it’s still a non-starter if he has to spend hours learning lines in multiple languages and then try to deliver them in a single take. Every effort has been made to keep the shoot short and sweet. It’s essentially one shot with Beckham reading off a teleprompter. The production is simple: David Beckham sits down at a table with a cup of tea and speaks into camera. This effect could probably be approximated with simple dubbing, but Synthesia’s ENACT product creates essentially perfect lip-sync for each of the languages spoken, making it look, at the very least, like Beckham has been up all night making sure his non-English lines are perfect. The voices are native speakers who have been affected by the disease, but Beckham’s mouth movement matches their lines. Synthesia’s calling card has been a public service announcement for UK charity Malaria Must Die, in which football superstar David Beckham appears to deliver a message about the ravages of the deadly disease in nine languages, including Hindi, Spanish, Arabic and Mandarin. The company, funded by venture capitalists from the US and UK, hopes that their tools will give creators ‘superpowers’ when it comes to manipulating video. The company, formed three years ago by a group of high-level researchers and entrepreneurs from UCL, Stanford, Technical University of Munich, and Cambridge, has developed AI-powered video augmentation technology. If Synthesia has its way, no one will know that Taylor Swift doesn’t speak perfect Mandarin. Synthesia AI: A new start-up, Synthesia, aims to put AI-driven video production into the hands of creators
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